I was  overwhelmed with information leading up to, and directly after the birth of my first child. Frankly, I'm still swimming in baby rearing advice but I'm a little better at separating the wheat from the chaff.  Since getting connected with other new parents, I kept hearing complaints like "I wish it were easier to correspond with my doctors", or "I just don't know what advice to follow".  PLUS ONE addresses these complaints, and gives users a powerful and intuitive tool to record, share, and attain information from their primary care givers.

I had a short amount of time to build PLUS ONE, so I limited my user interview pool to eight people. Circumstantially,  I'm part of a community of new parents, so finding people to interview was fairly easy and I learned a lot.  The average age of the interviewee was 35 years old and most new moms (7 out of 8) had a career that they planned on returning to.  Everyone I talked to felt overwhelmed by the amount of data that they were expected to keep track of, both before and after the birth of their children.  Staying on top of doctors appointments was another shared concern, and everyone wanted a better way to communicate with their care providers and with other new parents.
I combined the most relevant attributes of the people I interviewed to create the user persona shown here.
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Time To Eat!

Sign up For A Class

User Testing and Hi-Fi

Initial Revisions


Hi-Fi Round One in Sketch

Edits Based On User Feedback

Finished Hi-Fi

© 2020 by Kit Rosenberg

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