An empathic approach to problem solving is at the core of what I do. Understanding a person's hopes, fears and motivations allows me to ask better questions and collect more relevant data. My years of experience in the fine and applied arts have enabled me to translate that information into gratifying experiences.
The Right Stuff
Develop and improve the quality of interactions between a user and all facets of a company
Conduct research and testing, develop content, and carry out prototyping to test for quality results.
Responsible for the transfer of a brand’s strengths and visual assets to a product’s interface in order to optimize the user’s experience.
Visually guide guests through a product’s interface via interactive elements and across all sizes/platforms.
Set style guides, brand guidelines, brand vision and value proposition for short as well as long term
Create and manage promotional collateral to establish and maintain product branding
Competitor and customer insights analysis
1607 Greenleaf Street
Evanston, IL 60202