Increased sales and visibility for emerging furniture designers.
Build an e-commerce furniture app focused on independent designers which uses augmented reality in a novel and engaging way.
Add a wellness and guidance feature for new and expectant parents to an existing app for a Chicago area health care provider.
Improved user satisfaction and comprehension leading to increased efficiency for the care provider.
Increased visibility, patronage, and financial support in addition to more media coverage.
Comprehensive digital make-over for a community focused, independent arts organization.
An empathic approach to problem solving is at the core of what I do. Understanding a person's hopes, fears and motivations allows me to ask better questions and collect more relevant data. My years of experience in the fine and applied arts have enabled me to translate that information into gratifying experiences.
The Right Stuff
Develop and improve the quality of interactions between a user and all facets of a company
Conduct research and testing, develop content, and carry out prototyping to test for quality results.
Responsible for the transfer of a brand’s strengths and visual assets to a product’s interface in order to optimize the user’s experience.
Visually guide guests through a product’s interface via interactive elements and across all sizes/platforms.
Set style guides, brand guidelines, brand vision and value proposition for short as well as long term
Create and manage promotional collateral to establish and maintain product branding
Competitor and customer insights analysis
1607 Greenleaf Street
Evanston, IL 60202